Amazon India launches Australia Store, brings brands including Swisse to India
As well as a number of other fast-moving consumer goods brands, personal care brand Swisse has entered the Indian market with Amazon India, as part of the platform’s new ‘Australia Store’.
In a move to promote Australian brands in India, multi-brand online retailer Amazon India has launched an ‘Australia Store’ on its platform. The store will launch a number of Australian brands in India for the first time including personal care brand Swisse, the Daily Mail Australia reported.
Auastralia’s Trade Minister, Simon Birmingham, met with business leaders in Mumbai to launch the Australia Store on February 25.
“Australia's premium produce, our high-quality education and tourism services and our innovative infrastructure, energy and agribusiness solutions are well-placed to meet India's needs into the future,” said Minister Birmingham while in India, the Daily Mail Australia reported.
Birmingham also shared that Australia intends to make India one of its top three export markets by 2035.
“We want to make sure Australian businesses are front and centre as India's economy grows over the next 20 years,” said Birmingham.
Swisse retails a range of skincare products such as face washes and face masks as well as vitamin supplements. The brand is endorsed by actor Chris Hemsworth and focuses on natural products.
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