×
150
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
Published
Jul 2, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon India bets big on tier 2, 3 cities for growth of fashion vertical

Published
Jul 2, 2019

E-commerce giant Amazon India is betting big on tier 2, 3 cities for growth of its fashion vertical in the country. The company claims that tier 2, 3 cities currently contribute around 60 to 65 percent to its total fashion sales.
 

Amazon India bets big on tier 2, 3 cities for growth of fashion vertical


To further strengthen its fashion vertical and boost sales in these cities, Amazon is banking on affordability, accessibility, and discoverability. It has also launched an app in Hindi for areas where the English language could be a barrier.
 
“Close to 60-65 percent of our total orders come from tier-II and tier-III cities. Those in tier-II and tier-III cities are likely to find brands on Amazon that they had heard of offline. The delivery, refunds, and returns work the same way they work for those in metro cities,” Mayank Shivam Amazon fashion’s director of category management told the Financial Express.

“Fashion is among the largest categories for Amazon in India and also the fastest growing category in terms of acquiring new customers for Amazon India as one out of every three new customers starts their shopping journey with Amazon Fashion. We carry among the largest selection of brands and have access to all pin codes across India,” Shivam added.
 
Amazon India’s fashion category now follows the US, Europe, and Japan as fourth largest global fashion market for Amazon. The fashion category was launched on Amazon India five years ago.

Copyright © 2022 FashionNetwork.com All rights reserved.