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Amazon India announces 10-week seller fee waiver for artisans, weavers, women entrepreneurs

Published
Jul 2, 2020
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E-commerce giant Amazon India has waived its ‘Selling on Amazon’ fees for the next 10 weeks for artisans, weavers, women entrepreneurs to help them recover from the effects of lockdown.

Amazon India hopes reduced seller fees will boost local craft MSMEs and encourage them to focus on digital sales - Amazon India- Facebook


As part of its ‘Stand for Handmade’ initiative and storefront to promote Indian-made artisan goods, Amazon India announced a seller fee-waiver for select sellers on Wednesday.

Small businesses have been particularly affected by the pan-India lockdown and many are struggling to survive. Amazon India believes that its move to encourage online sales on its platform will help the micro, small, and medium enterprise industry recover, it said in a statement.

“There are multiple things that have impacted all businesses,” Amazon India’s head of MSME empowerment and seller experience, Pranav Bhasin, told ET Digital.

“For example, during covid time frame, suppliers started asking for money upfront and therefore merchant capital became more critical in just running the business. The logistics of doing business offline got completely impacted.
 
“For Karigars and weavers, a lot of the business we used to do was dependent on the offline haats (marketplaces) and since those haats were not organised and prepared for the supply chain disruption, there was no way for them to bring products to customers,” said Bhasin.
 
The business’ ongoing Stand for Handmade initiative aims to aid over 10 lakh entrepreneurs, including over eight lakh artisans and weavers from the Amazon Karigar programme and over 2.8 lakh women entrepreneurs from Amazon’s Saheli programme. The business has also partnered with local handicrafts organisations for the initiative.

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