Amazon Fashion launches ‘The Plus Shop’ in India
Amazon Fashion has launched the ‘The Plus Shop’ – a newly curated store offering plus-size apparels from top brands in India.
The store will go live on 22nd February 2023 offering across sizes 2XL - 8XL over 6 lac products across 450 brands.
With this launch, Amazon Fashion will host its first plus-size shopping event from 22nd to 26th February 2023 offering products from brands like Biba, Bigbanana, Pluss, Allen Solly, NYKD and U.S. Polo Association, among others.
Commenting on the launch, Saurabh Srivastava, head of Amazon Fashion India in a statement said, “The plus-size segment is evolving at a fast pace in India. We want to bring an inclusive approach to fashion and cater to the needs of our diverse consumer base.”
“With the launch of ‘The Plus Shop’ as a one-stop destination for all plus-size apparel needs, our aim is to offer a holistic shopping experience at great value and convenience,” he added.
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