Amazon Fashion launches India's first ‘Next Gen Store’

By

Maverick Martins

Published
Apr 24, 2023

Amazon Fashion has launched the country’s first ‘Next Gen Store’ to cater to the fashion needs of Gen-Z shoppers.

The store has been launched with over 200 domestic and global fashion brands across categories targeted specifically at the Gen-Z customers.

The ‘Next Gen Store’ offers apparel, accessories, smartwatches, sneakers, sports shoes, and high boots. Some of the brands include Levi’s, Souled Store, Mars, Lacoste, Crocs, Timex, Myglamm, Only, Vero Moda, Tommy Hilfiger, Jack & Jones, And, Fastrack, Fossil, Puma, Adidas, L’oreal among many others.

Commenting on the launch, Saurabh Srivastava, director head of Amazon Fashion India in a statement said, “Gen-Z’s radiate the mantra of fashion boldness and mettle, they perceive technology to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online-storefront dedicated to Gen-Z ‘Next Gen Store’, first-of-its-kind in India.”

“As a marketplace that holistically caters to the fashion needs of all, we will offer one of the largest collections of brands, styles, designs and fittings in this segment to suit the ever-evolving fashion needs of this age group at affordable prices,” he added.

Amazon will promote the ‘Next Gen Store’ by collaborating with over 100 Gen Z influencers and content creators on social media and Amazon Live.