×
225
Fashion Jobs
BVR PEOPLE CONSULTING
Production Manager/Chennai
Permanent · Chennai
COLUMBIA PETRO CHEM PVT. LTD.
Assistant Production Manager (Area Floor Manager)
Permanent · Navi Mumbai
GANESH GRAINS LTD
Looking For Area Sales Manager For hq Raipur, Chhattisgarh
Permanent · Raipur
FOCUS LIGHTING AND FIXTURES LIMITED
State Head / Area Sales Manager / Bdm / Sales Manager
Permanent · Ahmedabad
TRANSASIA BIO-MEDICALS LTD.
Area Sales Manager - Pune / Sangli / Nanded
Permanent · Pune
TATA AIA LIFE INSURANCE
Openings For Area Sales Manager – Dbs Lvb
Permanent · Chennai
OMSOM GROUP
Looking For Production Manager From Rice Processing Plant - Vashi
Permanent · Navi Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager(Projects)- Kolkata
Permanent · Kolkata
INCREDIBLE TECHNOLOGIES PRIVATE LIMITED
Opening For Area Sales Manager at Bangalore
Permanent · Pune
MEDLEY PHARMACEUTICALS LTD
Medley - Regional Sales Manager - Pune - Cardio And Diabetic
Permanent · Pune
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Chennai
Permanent · Chennai
SALASAR BALAJI INDUSTRIES
Area Sales Manager
Permanent · Guwahati
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Pune
INDUSIND BANK LIMITED
Area Sales Manager - Home Loan @ Indusind Bank
Permanent · Kolkata
NAVIN FLUORINE INTERNATIONAL LIMITED
Opening For dy. Manager - hf Production at Nfil, Surat
Permanent · Surat
NATIONAL PLASTIC INDUSTRIES LTD
Opening For Area Sales Manager
Permanent · Mumbai
DAMYAA (P.J) FOODS PRIVATE LIMITED
Area Sales Manager - Jabalpur & Chhattisgarh
Permanent · Bhopal
M/S. D2C INSURANCE BROKING PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
MCUBE CONSULTANTS
Area Sales Manager/ Sales Officer
Permanent · Indore
XOTIK FRUJUS PVT. LTD.
Area Sales Manager (gt)-Mumbai
Permanent · Mumbai
EXPONENT JOBS
Production Manager (Non Veg - Sausage), Location- Angola (Africa)
Permanent · Angola
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Maharashtra
Permanent · Pune
Published
Sep 18, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon Fashion Europe launches affordable active brand Aurique

Published
Sep 18, 2018

Amazon Fashion Europe is expanding its fashion offer as it targets top spot in apparel globally with the company making its first entry into the activewear market, via the launch of its Aurique own-brand on Tuesday. It’s Amazon Fashion's fifth own label launch in Europe over the past year and really underlines the extent of the investment the e-tail giant is making in the fashion category.


Amazon/Aurique



The company said the Aurique collection “is designed for style, quality, comfort and functionality,” and as expected, “it won't break the bank”. There is a wide selection of styles for “an active lifestyle using carefully selected fabrics with trend-led detailing such as mesh inserts and high-shine prints.”

The new collection, for autumn/winter, is clearly geared to both performance and everyday-wear with gym-to-street pieces including workout outfits and athleisure separates such as leggings, sports bras, tops and running jackets. 

The company stressed that the performance pieces are “fashion-inspired” and “ideal for everyday activities from brunch with friends to high energy classes at the gym, all at great prices.”

And as an extra inducement to buy into the new line, the company is offering shoppers 20% off when they spend £20 or more for the first week.

The Aurique launch follows a spate of other private label launches including Truth & Fable occasionwear, Find everyday women’s and menswear, Iris & Lilly, contemporary lingerie, and the Meraki ‘premium basics’ brand offering menswear and womenswear. 

It’s clearly a strategy designed to weave itself into every aspect of consumers’ lifestyles - at least those consumers shopping at the more affordable end of the market - and that’s a strategy that’s helping it to beat the competition. While figures around Amazon's global market share are often hard to come by, recent estimates from Morgan Stanley suggest that it will become the top US apparel retailer this year and its market share there is expected to be 14% in 2020, compared to just 5% in 2015.

Copyright © 2021 FashionNetwork.com All rights reserved.