Amazon doubles export target of India goods to $20 billion by 2025

By

Maverick Martins

Published
May 4, 2022

E-commerce company Amazon has doubled cumulative export target of ‘Made in India’ goods from micro, small and medium enterprises (MSMEs) to $20 billion under its global selling programme.

In 2020, Amazon had pledged to facilitate $10 billion in cumulative exports from India by 2025 through the programme. Amazon claims that exporters from India are on track to surpass $5 billion in cumulative exports.

Commenting on the initiative, Amit Agarwal, senior vice president for India in a statement said, “The programme took about three years to enable the first $1 billion exports while the last $2 billion (exports) have come in just 17 months. We are excited to build a strong foundation for MSMEs to realise their export potential, help them become globally competitive and contribute to Prime Minister Narendra Modi’s vision of making India an export powerhouse.”

Abhijit Kamra, director global trade at Amazon India added, “The top-selling export categories under the programme have been textiles, leather, beauty, and ayurvedic supplements. In 2021, we have seen 82 percent growth in apparel category exported from India. Jewellery category continues to grow at about 47 percent and women products, which have been the mainstay of exports, are growing at 30 percent.”

Amazon launched its global selling programme in India in 2015 to help Indian sellers sell on Amazon’s 18 international markets. The programme currently has over 1 lakh exporters.