Amazon collaborates with Narendra Kumar And Rajdeep Ranawat to launch River Season 3

By

Isabelle Crossley

Published
Oct 28, 2022

Amazon Fashion has launched the third season of its collaborative clothing line River for the festive season. This edition, the collection has been designed by Narendra Kumar and Rajdeep Ranawat.

For the collaborative line, Amazon Fashion has teamed up with DBS Lifestyle LLP, Elle India reported. The line is designed to offer shoppers clothing designed by celebrated names in fashion at more affordable prices.
 
For the festive season, River has introduced the new product category of kurta sets and the collection also features garments including dresses, jumpsuits, tops, and trousers among others. The collection is also marketed as size inclusive as it features a wider array of sizes than many brands.

The Narendra Kumar x River line features four main stories named Floral Arabesque, Graphic, Paisley, and Geometric. The collection is contemporary, fuss free, and artistic with geometric prints, wrap tops, and a mix of bright and pastel hues. 
 
The Rajdeep Ranawat x River line is inspired by Rabari culture and features a plethora of red hues and ethnic style aesthetics. The collection is inspired by Rajasthan’s Havelis and traditional motifs. This season’s River line features a total of 88 styles and covers both ethnic and fusion wear categories.