Amazon has snapped up a new reality series starring Vogue editor Anna Wintour and fashion designer and Council of Fashion Designers of America (CFDA) chairwoman Diane von Furstenberg.

"The Fashion Fund" is a Condé Nast Entertainment production that sees the two fashion moguls overseeing this year's CFDA/Vogue Fashion Fund competition, in which designers compete for a $400,000 prize.

The 10 episodes will be released on Amazon Prime on a weekly basis, starting from November, when the winner of the competition is announced, Variety reports.

Amazon will also dedicate a section of its Amazon Fashion site to the finalists, letting customers purchase from their Spring/Summer 2016 collections.