Amazon banks on 'Project Zero' to fight counterfeits in India
today Nov 12, 2019
E-commerce major Amazon has launched its 'Project Zero' in India to fight the counterfeiting issue, which has been plaguing the e-commerce sector in India.
Under this project, Amazon will provide brands with additional tools to identify and remove counterfeits from its platform.
The global e-commerce player had rolled out the project in countries like the U.S., Europe (UK, France, Italy, Spain, and Germany) and Japan earlier this year. It claims that over 7,000 brands from across the globe have enrolled in the project.
In India, Amazon had already done a pilot with select brands and expects the project to help brands resolve the counterfeiting issue in the country.
"With this launch, we're excited to see many more brands in India, from small and emerging entrepreneurs to large multi-national brands, partner with us to drive counterfeits to zero and deliver a great shopping experience for our customers," Dharmesh M Mehta, Amazon's vice president of worldwide customer trust and partner support said in a statement.
"Project Zero combines Amazon's advanced technology and innovation with the sophisticated knowledge that brands have of their intellectual property and how best to detect counterfeits of their products,” he added.
Commenting on the initiative, one of the participating brands, Hindustan Unilever said: “Project Zero is a fantastic initiative by Amazon. The tool has brought relief to brand owners and works seamlessly. We appreciate Amazon for initiating proactive brand protection programmes, a step in the right direction.”
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