Amazon India spreading wings to tier 2 & 3 cities

By

Maverick Martins

Published
May 15, 2017

Amazon India, a leading player in the Indian ecommerce market is slowly but surely spreading its wings to tier 2, 3 & 4 cities across the country and claims to have acquired more new customers during its four-day 'Great Indian Sale' that concluded on Sunday.

 
"Our customers' acquisition drive in 2017 saw 235 per cent annual growth in tier-2 and tier-3 cities during the four-day sale since May 11," said Amazon India in a statement.
 
Acceleration in customer acquisition saw a whopping 500 per cent growth in tier-4 towns like Singrauli, Alwar, Dholpur, Muzaffarnagar and Shivpuri, it added.

It is clearly evident that Amazon India is targeting non metro cities for growth and its latest ad campaign featuring a village cricket team ‘Chonkpur Cheetahs’ is also aimed at acquiring new customers from lesser known cities of India.
 
"We are humbled at the huge response to the sale, which surpassed our expectations in prime member subscriptions, new customer acquisition and in setting new benchmarks," said Amazon India Vice-President Manish Tiwary in the statement.
 
Brands like Arrow, Levis, Fila, Sparx, Woodland have grown 11 fold, while premium watches like Casio, Citizen and Times clocking 6 times and handbag brands like Caprese, Baggit, and Hidesign grown, 11, 13 and 8 times respectively in terms of units, the company stated.