Amazon India’s seller base crosses five lakh mark

By

Isabelle Crossley

Published
Jul 31, 2019

Amazon India has crossed the five lakh seller mark as it continues to increase its India seller base and onboard sellers from small towns and cities. 

"The seller base has crossed the five-lakh mark," said the vice president of Amazon India Gopal Pillai in a statement, as reported by the Press Trust of India. The business has reached the milestone five years after first entering the Indian market. 

Pillai said that one of the main driving forces behind the business’ recent seller increase is India-first initiatives designed to get businesses from non-metro locations to retail their goods online. Pillai, who spoke at the recent Trident Limited event to celebrate its launch on Amazon’s global marketplace, said that Amazon intends to continue to encourage sellers to join its Amazon Global Selling Programme.

"More than 80% of the global sellers are coming from Tier 2 and 3 cities, particularly from manufacturing zones like Surat, Ludhiana and Lucknow,” said Pillai. “We are also seeing lot of B2B manufacturers coming into B2C and succeeding."

Amazon recently stated that it intends to work closely with the Indian government to create a stable policy for foreign direct investment in e-commerce and that it remains optimistic about its India business despite a recent increase in international losses. Amazon has tied up with the national railway for a pilot programme and its onboarding of rural businesses is line line with the government’s “Make in India” campaign.