Published
Jan 20, 2022
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Amazon India partners with NIFientreC to help grassroots entrepreneurs

Published
Jan 20, 2022

E-commerce major Amazon India has signed a memorandum of understanding with the NIF Incubation and Entrepreneurship Council (NIFientreC) to accelerate grassroots innovation across rural India.
 

Amazon India partners with NIFientreC to help grassroots entrepreneurs - Shutterstock


The partnership aims to encourage innovation and help create sustainable livelihoods in rural India by expanding the reach of micro-entrepreneurs.
 
As part of this programme, training will be conducted in rural areas on all aspects to help young entrepreneurs sell their products to Amazon customers in India and abroad.

Commenting on the partnership, Gulshan Rai, chairperson of NIFientreC in a statement said, “As e-commerce grows in India, we are proud to announce this partnership with Amazon to help boost the local economy by accelerating grassroots innovation and enabling the digitisation of several thousand innovators over a period of time.”
 
Manish Tiwary, Amazon India vice president added, “At Amazon, we remain committed to our pledge of digitising 10 million MSMEs in India by 2025 and contribute to the vision of an 'Aatmanirbhar Bharat'. Our partnership with NIFientreC is aimed at bringing the benefits of digitisation and e-commerce to grassroots entrepreneurs and entrepreneurs taking forward the student innovations from rural areas to sell to millions of Amazon customers in India and across the globe.”
 
NIFientreC is a technology business incubator hosted by the National Innovation Foundation (NIF), an autonomous body of the Department of Science and Technology (DST).

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