Amazon India launches new marketing campaign, '#KaroMilkeTayyari'

By

Maverick Martins

Published
Sep 6, 2017

Amazon India has launched its new marketing festive campaign #KaroMilkeTayyari to connect with consumers to shop on its platform and promote is sale events.

The new campaign #KaroMilkeTayyari will feature a series of films that focus on one family through this festive season encapsulating ‘the joy of preparing together for the festive season.'
 
Commenting on the launch of the campaign, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India in a statement said, “Through our campaign, we want to urge people to take time off and invest it in creating memories with their loved ones. Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights. While Amazon India is a preferred destination for most people for their shopping, #KaroMilkeTayyari aims to remind people of the importance of the human connect, whilst we take care of your shopping needs.”

The campaign has been conceptualised by Ogilvy & Mather, Bangalore and will have a separate execution for the Southern markets in Tamil, Telugu and Kannada.
 
 The campaign has been directed for the Southern Region by Jerald Packiaswamy of Still Water films and the campaign for rest of India, by Anupam Misra of Crazy Few Films.