Published
Jun 25, 2019
Download
Download the article
Print
Text size

Amazon India doubles Prime subscribers in 18 months

Published
Jun 25, 2019

Amazon India has seen its Prime service subscribers double over the past 18 months with over half of new members residing in more rural locations. 

Amazon India’s Prime subscribers have doubled in the past year and a half - Amazon India


"Since launching the service in India in 2016, the programme’s engagement and retention rate across benefits including videos and music streaming, and e-tail has remained high in the country," Amazon Prime India’s head Akshay Sahi, told the Economic Times. 

Sahi also said that India is Amazon’s fastest growing global market.

“India has the fastest growing prime membership base in the world,” said Sahi. Amazon Prime membership is currently prices at Rs 999 ($14.41) per year in India.

Amazon Prime is a paid subscription service where Amazon customers have access to services such as discounts, free two-day delivery, and streaming services among other features. Members get early access to deals on fashion and beauty among other product categories. 

Amazon will hold its annual global Prime Day 48-hour sale event from July 15 to 16 this year and the promotional event will include several India-specific deals. Amazon is also currently expanding its Amazon Pay services in India. 

Copyright © 2024 FashionNetwork.com All rights reserved.