Amazon Fashion witnesses surge in sales on day 1 of Great Indian Festival

By

Maverick Martins

Published
Oct 11, 2018

Amazon India has kick-started its Great Indian Festival 2018 on a high with record-breaking sales across categories. The company claims that day one of the festival was the biggest day ever in terms of sales for Amazon Fashion.

Amazon Fashion witnessed over 100% growth in sales over last year while its private labels in the fashion category saw a 400% growth in sales over last year
 
Apparel was the largest category on Amazon Fashion with more than double the sale of Great Indian festival last year.

“We are delighted and humbled how customers have responded to the Great Indian Festival to provide us with the biggest opening ever with more Prime members shopping than ever before. We are delighted also that our efforts to bring the next 100M customers online are clearly paying off as we saw more new customers acquired on this day than any day in the last three years,” in a statement, said Manish Tiwary, Vice President, Category Management, Amazon India.
 
Amazon India's Great Indian Festival is currently underway and it will run until October 15.