AllSaints blows out its 25 candles with a return to its '90s London roots
today Sep 2, 2019
British ready-to-wear brand AllSaints is celebrating its 25th anniversary with a capsule collection inspired by Gen-X London. The men's and women's collections are available in the brand's stores and online.
The "Since 1994" collection is like a time capsule from the decade of grunge and sportswear, offering experimental pieces for both women and men.
For women, the brand came up with a sportswear-inspired boho-chic range of shiny leather mini-skirts with XXL buttons and track pants to be worn with knitwear. Flowing printed dresses are worn with a motorcycle jacket and sheepskin coats. Patterns are everywhere, from stripes to checkers to zebra prints.
On the men's side, streetwear fans will be able to choose from a selection of puffer jackets, leather outerwear, checked scarves and denim creations, foremost among which is the M65 hybrid bomber jacket.
The anniversary collection's campaign is also an homage to the '90s, with the children of Oasis's Liam Gallagher and the Verve's Richard Ashcroft modellng the creations.
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