×
109
Fashion Jobs
NIKE
Product Manager, ed&a Icc
Permanent · Bengaluru
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
NIKE
Grc Compliance Analyst, India – Cis Icc
Permanent · Bengaluru
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
LOGIN CONSULTANCY
Marketing Manager
Permanent · INDORE
LOGIN CONSULTANCY
Marketing Manager
Permanent · BHOPAL
NIKE
Senior Product Owner, ed&a - Icc, India Capability Center (Contract)
Permanent · Bengaluru
NIKE
Senior Data & Analytics Business Systems Analyst (Consumer Data Engineering), ed&a - Icc, India Capability Center (Contract)
Permanent · Bengaluru
PANTALOONS HO
Assistant Brand Manager - Mumbai
Permanent · MUMBAI
NIKE
Sap Platform Offshore Technology Capability Leader – Sec Idc
Permanent · BENGALURU
L BRANDS
HR sr Generalist
Permanent · Bengaluru
LIFESTYLE BRANDS
Assistant Manager Product Van Heusen - Bangalore
Permanent · BENGALURU
NOTEBOOK
Graphic Design Intern
Internship · NOIDA
BROADCAST THE COMPANY
Digital Marketing Internship
Internship · MUMBAI
NIKE
Software Engineering Manager, India – Move Icc
Permanent · Bengaluru
NIKE
Senior Data Analyst, ed&a Icc
Permanent · Bengaluru

Allen Solly launches face masks with new campaign

Published
Jul 24, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Allen Solly, an apparel brand from Aditya Birla Fashion and Retail Limited (ABFRL) has launched its face masks range for men, women, and kids with a campaign titled 'wear a mask’.
 

Allen Solly launches face masks with new campaign - Allen Solly


Allen Solly’s face masks are designed and developed with a unique three-layer filtration system with an anti-bacterial finish using the N9 pure silver technology. The brand claims that its face masks have a long-lasting product life of up to 30 washes.
 
With the campaign, Allen Solly will highlight the importance of wearing face masks to curb the surge in Covid-19 cases in the country.

Commenting on the launch and campaign, Anil Kumar chief operating officer at Allen Solly in a statement said, "Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective on the concept of masks by connecting it to a human characteristic — Smile.”
 
“With easing lockdowns, people have started venturing out and wearing a mask is the new norm. Through our campaign, we are not just highlighting people’s duties and obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles,” he added.
 
ABFRL is the apparel retail arm of Aditya Birla Group. Its brand portfolio includes Louis Philippe, Van Heusen, Allen Solly, and Peter England.

Copyright © 2020 FashionNetwork.com All rights reserved.