All to collaborate with Narendra Kumar for ‘All Primero’ collection

By

Maverick Martins

Published
Jul 5, 2018

​All, the plus size store will be collaborating with designer Narendra Kumar for the ‘All Primero’ collection which will be showcased with a plus size fashion show at the upcoming Lakme Fashion Week Winter/Festive 2018.
 

For the plus size fashion show, All and IMG Reliance will be holding auditions to select plus size models who will be walking the ramp at Lakmé Fashion Week Winter showcasing the ‘All Primero’ collection.
 
Commenting on the association, Hetal Kotak, CEO of All, said, “To provide the latest in the world of fashion to our customers, we have collaborated with none other than ace designer Narendra Kumar. We value our relationship with Lakme, IMG Reliance and Narendra Kumar for partnering and lending their valuable support in creating India’s biggest plus size sashion show.”

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, "Lakmé Fashion Week continues to further its pursuit of making this platform a flag-bearer of inclusivity for the industry at large. Through an exciting association between Narendra Kumar and All, we inch a step closer to achieving this vision.”
 
The auditions will be judged by actress Zareen Khan, designer Narendra Kumar, Hetal Kotak-CEO, All, Lubna Adam- Fashion choreographer and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.