Published
Sep 8, 2015
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Alexa Chung launches new app VILLOID

Published
Sep 8, 2015

Alexa Chung, the British model, TV presenter and fashion icon, has tried her hand at clothing design before, but now she is entering a new market: apps.

Photo: VILLOID


Elle UK reports that Chung is launching a new fashion app called VILLOID, which it describes as "Instagram for fashion." The app is "your very own endless dressing up box, where you can experiment, celebrate and play with clothes from hundreds of brands including Converse, Acne, Marc Jacobs, Alexa Chung for AG and Chloé, as well as upload your own images to match the mood," it claims on its iTunes page.

Unlike Instagram, VILLOID features a buy button that lets you buy the styles showcased instantly. Chung is busy at the moment - as FashionMag has previously reported, she also has a six-part series about the secrets of the fashion industry out on British Vogue's YouTube channel on September 15.
 

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