Alcis Sports to expand product portfolio, eyes Rs 100 crore revenue by 2020
today Dec 31, 2018
Home-grown sportswear brand Alcis Sports will expand its product portfolio in the coming year by adding footwear and backpacks as it looks to touch the Rs 100 crore (approx $14.3 million) mark by 2020.
The company will also expand its retail presence across the country with a focus on tier 2, 3 cities. Alcis will increase its exclusive brand outlets (EBOs) in the coming year with an aim to generate 20 percent sales from EBOs.
Currently, EBOs contribute 10 percent to the company’s overall sales with a majority of sales coming from multi-brand outlets, large-format stores, and e-commerce platforms.
“We want to increase our EBO presence and up the sales from these outlets from 10% to 15-20% by the end of 2019. In terms of revenue, last year we closed at Rs 24 crore and will close at Rs 60 crore this year. For FY20, we are expecting revenue to reach Rs 100-110 crore,” Roshan Baid, managing director of Alcis Sports told the Financial Express.
Talking about the product expansion, Baid said, “We have already launched our caps and socks collection, and want to complete our sportswear collection by adding shoes and backpacks. To start with, we will roll them out through our own EBOs and then through other channels. We are launching the shoes on January 27 and the backpacks will be launched by the end of February 2019.”
Alcis Sports is present in almost 750 MBOs (multi-brand outlets) and 12 EBOs (exclusive brand outlets), apart from large format stores and e-commerce platforms.
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