Alcis Sports opens stores in Rajasthan and Haryana

By

Isabelle Crossley

Published
Nov 27, 2018

Alcis Sports has opened two exclusive brand outlets (EBOs) - one in Bagru, Rajasthan and one in Kurukshetra, Haryana. The sportswear brand aims to total 15 EBOs by the end of the year and 30-40 by the end of 2019.

Alcis Sports has brought its India EBO total to 11 with two store openings in Rajasthan and Haryana. The stores house the brand’s sportswear and athleisure lines including clothing for running, yoga, football, and cricket among other sports.

“We are elated at the response of customers in both the outlets especially in Bagru,” Roshan Baid, managing director of Alcis Sports told IndiaRetailing. “Touching Rs 1 lakh in sales in just two days in a new locality without much advertisement shows the awareness, acceptance and trust about the brand. We are committed to our customers in terms of international quality and affordable price without any compromise in our products.”

Alcis Sports Private Limited is a performance wear brand by Paragon Apparels Private Limited and has EBOs in other Indian cities including Kochi, Jaipur, Guwahati, Bangalore, and Goa. The brand is also present in over 700 multi-brand outlets across the country including Lifestyle, Shoppers Stop, and Globus. The brand has appointed the cricketer and celebrity Shikhar Dhawan as its brand ambassador.