Alankriti to hold Navratri fashion fair in Borivali

By

Isabelle Crossley

Published
Sep 16, 2022

From September 20 to 21, shopping fair Alankriti will hold a Navratri themed fashion fair at Aditya Banquets in Borivali, Mumbai. The festive fashion showcase expects to draw a crowd of shoppers from across the metro, the event organisers announced on Facebook. 

Organised by Shaadi Sakhi Exhibitions, the business-to-customer fair will focus on brands in the premium and bridge-to-luxury segments of the market with a target audience of millennial women looking for their festive attire for the upcoming Navratri and Diwali festivals. Featured product categories will include women’s traditional and occasion wear, ethnic wear, fusion wear, jewellery, accessories, gift items, home décor, and lifestyle goods among others. 
 
Brands scheduled to participate in the shopping fair include ethnic wear brand Charmi’s Creation, traditional and fusion wear brand DK Creation, giftware brand The Gift Angels, ethnic wear brand Rudhvay, womenswear brand Sequinn, skincare brand Mirami Bath & Beyond, and jewellery brand JK Accessories among others. The event is designed to help small and medium enterprises reach new customer demographics and give shoppers the chance to discover new labels. 

Shaadi Sakhi Exhibitions holds business-to-customer fashion fairs around the Mumbai metro area. Recent events include a ‘Festive Souk’ in Matunga and a ‘Rakhi and Lifestyle’ exhibition in Thane.