Alamelu holds first ever pop-up in Mumbai, launches maiden 'global collection'
Womenswear brand Alamelu launched its debut ‘global collection’ at its first ever pop-up in Mumbai at Le Mill as the brand aims to reach women across the world with its modern take on Indian textiles.
Alamelu recently launched its pre-fall 2022 collection at Le Mill which is its debut ‘global collection’, Elle India reported. The pop-up event was not only the brand’s maiden event in the city, it was a return to the plans for international expansion which the pandemic had put on hold.
As the clothing brand of historic textile business House of Angadi, Alamelu has access to centuries of textile archives and aims to reimagine these fabrics as versatile garments for modern women. The brand’s latest collection features tailored blazers, loose dresses, and separates in light, spring-like hues.
“Gayatri Rangachari Shah and Srimoyi Bhattacharya invite you to a special preview of Alamelu’s debut global collection,” Alamelu and Le Mill announced on Facebook ahead of the recent pop-up. “Steeped in a 600-year-old legacy, come meet our creative head K H Radharaman, the textile maestro behind Alamelu.”
Designer and textiles specialist K H Radharaman launched Alamelu as the luxury prêt fashion label from The House of Angadi in November 2020. The brand focuses on season-less collections and retails from its dedicated e-commerce store as well as in multi-brand boutiques in India. According to Alamelu, its garments are fair trade, cruelty-free, and sustainable.
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