Published
Sep 23, 2020
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Akshay Kumar launches e-commerce store The Black Lover for all-black clothing and accessories

Published
Sep 23, 2020

Entrepreneur Akshay Kumar has launched an apparel and accessories e-commerce site ‘The Black Lover’ to retail all-black products online.

The Black Lover retails a range of black printed t-shirts among other products - The Black Lover


The new store retails products under the brand name 'TBL apparels & merchandise' and product categories include menswear, womenswear, ethnic wear, homeware, and accessories. A customisation service enables customers to personalise an outfit, which will be styled by an in-house team and launched on the website on their birthday with their name and picture.
 
“We are excited about the official launch of our brand,” The Black Lover’s CEO and founder, Akshay Kumar, said in a press release. “The Black Lover is not just an e-commerce website it is my childhood dream and adulthood passion. With our incandescent effort, we envision to make it a favorite amongst everyone. At The Black Lover, customers are our king and we will put every effort possible to serve our customers at best. Our goal is to help our consumers to buy the best quality black clothing at the most affordable prices.” 

Products on the e-commerce store retail between Rs 99 ($1.35) and Rs 9,999. The brand has also launched an app, which is available on Play Store and the App Store.

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