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Published
Jan 15, 2020
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Ajmal Perfumes partners with Shoppers Stop to expand retail presence

Published
Jan 15, 2020

Dubai-based perfume house Ajmal Perfumes has partnered with India’s leading multi-brand retail store Shoppers Stop to strengthen its retail presence in the Indian market.
 

Ajmal Perfumes partners with Shoppers Stop to expand retail presence - Ajmal Perfumes


Ajmal Perfumes, which has over 300 products in its portfolio, started its association with Shoppers Stop with the launch of its new line of fragrances.
 
Through this partnership, Ajmal’s portfolio of perfumes will now be available across Shoppers Stop in India.

Commenting on the association, Abdulla Ajmal, consultant perfumer (and third generation of Ajmal) – Ajmal & Sons India in a statement said, “We are ecstatic to partner with Shoppers Stop. This is in line with our brand extension strategy to partner with the best-in-class retail players.  With Shoppers Stop as the partner, we’re confident of stability, sustainability and most importantly, scalability of our brand.”   
 
Rajiv Suri, managing director and CEO of Shoppers Stop Limited added, "We are very happy to be associated with Ajmal Perfumes. With nearly a 70-year-long tradition, Ajmal presents a very special and luxurious Prestige collection which includes one of the global bestsellers - Aristocrat Eau De Parfum for Him & Her, which ties in well with Shoppers Stop’s Bridge to Luxury strategy.”
 
Launched in 1951, Ajmal Perfumes is one of the leading names in the fragrances segment. Currently, Ajmal Perfumes is present in 34 cities with 56 company-owned outlets across India.

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