Ajio Luxe launches Cult Gaia in India

By

Isabelle Crossley

Published
Aug 26, 2021

U.S. brand Cult Gaia has made its India debut with multi-brand luxury e-commerce store Ajio Luxe and its range of clothing, accessories, and jewellery is now available to be shipped within India.  

 
Cult Gaia launched on Ajio Luxe with a wide selection of statement earrings and necklaces, shoes, handbags, accessories, and clothing. The brand’s product selection begins at Rs 4,999 ($67.34) for a knotted hair scarf up to Rs 48,999 for a gown. Standout items include shoes with spherical heels or no heel at all, matching pleated sets, and box bags with chunky gold chains.
 
Cult Gaia, which launched in 2011 with a range of flower crowns and turbans, quickly became known for its sculptural handbags, especially its ‘Ark Bag’ made from fine slats of bamboo. Now retailing a wide range of footwear, swimwear, and casual clothing, the brand made its latest product addition with a new sunglasses line this year.

Ajio Luxe is multi-brand e-commerce platform Ajio’s e-commerce portal for luxury fashion from Indian and international brands. Cult Gaia joins international brands including Kate Spade, Jimmy Choo, Coach, Salvatore Ferragamo, and Hugo Boss, among others, on the site.