Advaya launches new Kanjivaram saree line

By

Isabelle Crossley

Published
Sep 5, 2022

Traditional wear brand Advaya has launched ‘Eternal Series’ as a new seasonless line of Kanjivaram sarees designed to continue this heritage tradition while updating it for modern consumers. 

The new line is the result of around a decade of experimentation with Kanjivaram sarees, the brand announced on Facebook. By blending different techniques such as using organza and incorporating the khadva technique, the line offers sarees each with their own ‘identity print’. With iridescent tones and subtle designs, the sarees are designed to be future heirlooms. 
 
“The idea originated from innovations that were done for the international market, where we essentially started doing blends with materials like silk, linen and khadi,” brand founder Radharaman Hari Kothandaraman told Vogue India about the line’s genesis. “These textiles were sold to design houses, so initially this was the thought process behind my innovations… You could say that we are part of the history of Kanjivaram and the fabric is part of our history.”

Radharaman Hari Kothandaraman launched Advaya with the aim of continuing his 600-year old family legacy while offering future-proof products. The brand retails from the flagship stores of its parent entity at Angadi Heritage and Angadi Galleria, both located in Bengaluru.