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Published
Sep 30, 2016
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Aditya Birla names Ashish Dikshit as fashion business head

Published
Sep 30, 2016

Aditya Birla Group has elevated Ashish Dikshit to head of fashion business, covering Madura Fashion and Lifestyle, Pantaloons and the international brands the group operates in India. 


Ashish Dikshit appointed head of fashion business for Aditya Birla


Dikshit, an IIT Chennai and IIM Bangalore alumnus, was previously the chief executive of Madura. He will also be overseeing the fast fashion business of Forever 21, the country rights of which the group acquired from DLF recently.

An Aditya Birla group spokesperson confirmed Dikshit's appointment as business head, reported Times of India.

Dikhshit, in the position since 2012, had replaced Pranab Barua who took over as business director of apparel and retail division at Aditya Birla Nuvo.

Earlier this month, Madura Fashion entered into the Rs.7,000 crore men’s premium innerwear and athleisure market by introducing a new range under the Van Heusen brand name.

Aditya Birla Fashion has more than 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive brand outlets.
 

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