Aditya Birla Group’s JayaShree Textiles and DuPont Biomaterials collaborate on sustainable textile line
Aditya Birla Group’s brand JayaShree Textiles and DuPont Biomaterials have joined forces to launch a textile collection made from sustainable, partially bio-based polymer and designed for casual and fashion wear.
The collaborative collection aims to provide new textile options for clothing brands to respond to the growing demand for sustainable textiles, the businesses announced in a press release on Monday. The collaboration uses DuPont Biomaterials Sorona sustainable fibres, made from 37% renewable plant-based ingredients, blended with linen to create textiles with stretch, drape, and a smooth feel.
“JayaShree Textiles is very excited to collaborate with the Sorona® team to launch the collection of Linen/Sorona Agile fabric,” said JayaShree Textiles’ CEO Satyaki Ghosh in a press release.
“This fabric is a great choice for brands and retailers looking at sustainable ways to explore comfort stretch in linen fabrics. It is an excellent choice for both top wear and bottom wear apparel.”
“We believe collaboration is the only way we will deliver on our promises to the textile industry,” said Renee Henze, global marketing and commercial development director at DuPont Biomaterials.
“Our collaboration with JayaShree Textiles is a testimony to the type of effort that will allow more apparel brands the opportunity to address tomorrow's challenges through renewably sourced fibre materials without compromising performance and value. Sustainable fashion is the future, and this new collection is a great example of how you can create stunning designs while caring for our planet.”
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