Aditya Birla Group partners with Galeries Lafayette to open luxury department stores in India
Indian retail giant Aditya Birla Fashion and Retail Limited and French luxury fashion and lifestyle business Galeries Lafayette have entered into a strategic partnership. The businesses announced on November 17 that Galeries Lafayette will open department stores and a dedicated e-commerce platform in India.
Aditya Birla Fashion and Retail Limited will launch flagship stores for Galeries Lafayette in Mumbai and Delhi which will retail over 200 luxury and designer brands, the businesses announced in a press release on Thursday. By 2024, a 90,000 square feet flagship store will be operational in Mumbai and the building is currently being designed by architectural firm Virgile & Partners.
“This is a coming-of-age moment for Indian luxury,” said Aditya Birla Fashion and Retail Limited’s managing director Ashish Dikshit in a press release. “India is now home to a generation of young and affluent consumers with global exposure, who are willing to spend on the finer things in life. This is visible in the boom and dynamism of the luxury market. The partnership with Galeries Lafayette is a ringing endorsement of India’s significance as a global luxury market and a future engine of growth for luxury brands. Aditya Birla Fashion and Retail’s deep and nuanced understanding of the Indian landscape on the back of our portfolio of designer brands, combined with Galeries Lafayette’s global experience, will enable us to create a world-class destination for Indian consumers and global luxury brands”
Following the Mumbai launch, a Galeries Lafayette will open in New Delhi by 2025. The department store will be located inside luxury shopping mall DLF Emporio.
“We are proud to expand our international footprint in such a prestigious and refined market as India, where we believe our brand can benefit from a strong potential,” said Galeries Lafayette and BHV Marais’ CEO Nicolas Houzé. “It is also a new illustration of our ambition to reach 20 stores abroad, with a primary focus on China, Asia and Middle East by 2025. We are very pleased to be working with Aditya Birla Group on this project, with whom we share the same values and vision on retail, and are convinced that they are the right partner to enable us to meet the expectations of Indian customers.”
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