×
205
Fashion Jobs
BASIC ENTERPRISES PVT LTD
Loan Consultant/ Area Sales Manager 4l Salary
Permanent · Gurugram
WHITEHAT JR
Sales Manager(Inside Sales_day Shift) Mumbai or Gurgaon _onsite
Permanent · Gurugram
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
PATANGE INDUSTRIES PVT LTD
Requirement - Production Manager
Permanent · Pune
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
PREETI DEVELOPERS PRIVATE LIMITED
Manager- Sales
Permanent · Bengaluru
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
INDEED.MX
Secretaria de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Archivista de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Capturista de Medios Tiempos
Permanent · MEXICO CITY
ECL FINANCE LIMITED
Area Sales Manager- Small Ticket Housing Loan
Permanent · Hyderabad
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
Published
Oct 10, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Aditya Birla Fashion partners with Handloom weavers for men’s work wear

Published
Oct 10, 2016

Aditya Birla Fashion and Retail-owned Allen Solly has partnered with Pochampally Handloom Weavers Co-operative Society from Telangana to introduce Ikat into men’s work wear segment.


Allen Solly to introduce Ikat print work wear for men - Allen Solly



The company said it is pioneering with the traditional pattern in western cuts and silhouettes.

“Our research indicated that there are consumers who want to be connected to the roots. Tying with artisans helps us create a completely new line,” said Sooraj Bhat, COO, Allen Solly and Louis Philippe, Aditya Birla Fashion and Retail Ltd.

Ikat is a style of weaving that uses a resist dyeing process as similar to tie-dye. It uses either the warp or weft to weave a pattern or design. When both warp and weft are tie-dyed then it is called double Ikat. In India, there are many kinds of Ikats weaves such as Patans Patola, Pochampali, Narayanpur and Koyalagudem.

“We were pioneers in introducing the concept of 'Friday dressing'. Now, we want our consumers to embrace artisanal products,” he added.
Interestingly, e-commerce players were the first to spot an opportunity in artisanal products.

E-commerce players such as Amazon, Flipkart and Jabong have in the past tied up with artisans to create and sell exclusive ethnic product range.

Bhat said the company is targeting 25-45 year old consumers. The range will be handcrafted at various Allen Solly manufacturing units.
It will be available and retailed at exclusive Allen Solly stores and key department chains across Mumbai, Delhi and Bengaluru. Bhat said besides the brick and mortar stores, the product range will be available for purchase through its official brand website www.allensolly.com and all leading partner e-commerce sites.

Allen Solly is currently retailed from 207 exclusive stores across India and is present in all leading menswear stores and department stores.

The company said it has been growing aggressively at a CAGR of 34 per cent and will end the financial year 2015 at over ₹800 crore as retail revenue.
 

Copyright © 2022 FashionNetwork.com All rights reserved.