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Published
Feb 22, 2022
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Aditya Birla Fashion partners with Accenture to drive growth

Published
Feb 22, 2022

Fashion retailer firm Aditya Birla Fashion and Retail Limited (ABFRL) has collaborated with Accenture for a digital transformation program designed to drive growth, increase business agility, and improve operational efficiency.
 

Aditya Birla Fashion partners with Accenture to drive growth


Accenture will support ABFRL, which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems.
 
Commenting on the partnership, Praveen Shrikhande, chief digital and information officer at ABFRL in a statement said, “We are happy to partner with Accenture on a digital transformation program. The consolidation and digitization of our core ERP system will help us improve agility and responsiveness in a digital-first world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments, and expand into new markets.”

Manish Gupta, lead for Accenture’s products industry group in India added, “Our collaboration with ABRFL will not only help them build an integrated digital core across manufacturing, wholesale and retail functions to drive operational efficiencies but also unlock new value for future disruptions and growth.”
 
ABFRL has been making significant investments in technology to fuel its growth and had earlier partnered with retail technology provider Algonomy to offer 'hyper-personalisation' solutions for its various apparel brands to streamline customer experience.

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