Aditya Birla Fashion and Retail brings Fred Perry to India

By

Maverick Martins

Published
Feb 19, 2020

Aditya Birla Fashion and Retail Ltd (ABFRL) has partnered with British heritage brand Fred Perry to launch the latter in the Indian market.
 

Fred Perry entered the Indian market with its first standalone store in the country at DLF Promenade shopping mall, New Delhi.
 
The store is spread over an area of 1100 square feet and will house a range of the brand’s most iconic products that will include latest collections and collaborations.

Commenting on the launch of Fred Perry in India Amit Pande brand head at ABFRL in a statement said: “Fred Perry the brand has always been synonymous with timeless heritage and iconic collaborations. The brand has long been recognized and embraced by the discerning Indian and we are delighted we are bringing Fred Perry to the country.”
 
“Building on the brand’s continued global expansion, the store in India extends Fred Perry’s efforts to strengthen its presence in Asia and continues to deliver retail experiences that embody Fred Perry’s world of culture, lifestyle, and philosophy to consumers around the globe,” he added.
 
Aditya Birla Fashion and Retail Ltd is one of India’s largest fashion retailers with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets in over 700 cities and towns.