Aditya Birla’s Birla Cellulose manufactures new sustainable viscose fibre

By

Isabelle Crossley

Published
Oct 18, 2019

Aditya Birla’s Birla Cellulose has developed a new viscose fibre made by using pre-consumer cotton fabric waste. The new viscose line is now available for sale and Birla Cellulose aims to increase its sustainable content in future. 

“Launching of recycled viscose fibre is part of our commitment for circularity and sustainable practices,” said Aditya Birla Group’s Pulp and Fibre Business business director Dilip Gaur, according to the brand’s press release. “We are also working on developing fibres using post-consumer clothing as inputs, in collaboration with Technology providers and brands.”
 
The new textile uses a minimum of 20% pre-consumer industrial fabric waste and aims to develop textiles that contain over 50% industrial fabric waste as well as post-consumer clothing. The business will conduct research and development for increasing the ratio of recycled fibres in the textile in 2020. The business also plans to diversity its portfolio of “value-added green textile solutions” as well as increase collaborations with brands and technology providers. 

“We are thrilled that Birla Cellulose is launching a commercial-scale product made of recycled material and their drive towards developing solutions for 50% plus recycled content by 2020,” said Canopy’s founder and executive director Nicole Rycroft. “This is fantastic news for the world’s forests and climate - and welcomed news for our 200 fashion brand partners that are looking for fabrics that meet Canopy’s vision of safeguarding ancient and endangered forests.”