Aditya Birla Group announces new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015, Aditya Birla Group has announced a new variant Liva Crème. The new fabric variant has been launched on Thursday at an event in Mumbai. Bollywood actress Kangana Ranaut walked the ramp and showcased the fluid, breathable fabric.

 “Liva Crème is nature based luxuriously soft fabric which imparts fluidity, drape, fall and sheen to the garment,” the company said about the new fabric variant.

Well known designers like Nikhil Thampi for Allen Solly, Shivan-Naresh for Van Heusen, and Ka-sha for Shoppers Stop have worked in association to design Liva Crème collection.

Apart from these designers, some brands like Biba, Pantaloon, ITC, Unlimited, Imara, Crimson Club, Arrow, FBB, Max, have also used this fabulous fabric in their collection.