Aditya Birla Fashions eyes Rs 25,000 crore revenue by 2026

By

Maverick Martins

Published
Sep 13, 2021

Leading fashion retail firm Aditya Birla Fashion and Retail Ltd (ABFRL) is eyeing revenue of Rs 25,000 crore ($3.4 billion) by 2026. ABFRL had recorded net revenue of Rs 5,249 crore in FY2021.
 

The company is banking on its portfolio of brands, strong distribution and digital network, coupled with a consumer-centric and innovation-focused culture to fuel its growth in the coming years.
 
ABFRL plans to focus on ethnic wear to drive sales and expects this segment to contribute the highest to its overall sales over the next few years.

“Ethnic is the largest segment in the fashion and apparel sector with a significant profit pool. It is also a sector that has strong resilience to apparel cycle fluctuations and is least impacted by competition from global brands. Through acquisitions and partnerships, ABFRL now has one of the strongest and most comprehensive portfolios of brands in the Indian ethnic space,” ABFRL chairman Kumar Mangalam Birla said in a statement.
 
“The company revamped its brand and consumer digital connect, aggressively pushed e-commerce play through deeper partnerships with third-party e-commerce platforms and by investing in our e-commerce platform and digitised the backend operations. As a result, digital channel sales grew 40 percent over the past year,” he added.
 
Aditya Birla Fashion and Retail is India's largest fashion company with brands like Louis Philippe, Van Heusen, Allen Solly and Peter England, among many others. It currently has a network of 3,212 stores across 31,000 multi-brand outlets with 6,835 points of sale in department stores across India.