Adidas unveils new Indian cricket team jerseys with campaign

By

Maverick Martins

Published
Jun 6, 2023

Adidas, the official kit sponsor of the Indian cricket team has unveiled the new national team jerseys to be worn across all 3 formats of the game with a marketing campaign.

The newly launched jerseys will be promoted via a 360-marketing campaign across digital, social, print, and other platforms.

The campaign also features a short film with cricketers Rohit Sharma, Harmanpreet Kaur, Virat Kohli, Hardik Pandya, Shubman Gill, Smriti Mandhana, Renuka Singh Thakur alongside fans from across the country.

Commenting on the partnership, Neelendra Singh, general manager at Adidas India in a statement said, “Through our partnership with the BCCI, we look forward to providing access and the opportunity to all cricket fans to proudly don the colours of their beloved team. Our aim is to redefine the landscape of jersey culture in India.”

Sunil Gupta, senior director brand at Adidas India added, “The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, Impossible Is Nothing."

Adidas had recently acquired the exclusive rights for designing, manufacturing jerseys, kits, and other merchandise for Indian men’s, women’s, and U-19 teams.