Published
Sep 20, 2018
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Adidas to scale up retail presence in India

Published
Sep 20, 2018

German sportswear major Adidas is looking to scale up its retail presence in India and will be opening 50-60 stores per year across the country.

Adidas to scale up retail presence in India - Adidas


The company will expand its presence in key metros, tier-1, and tier-2 cities by opening new stores and renovating the existing ones. It is also looking to double its company-owned stores from four to eight in the coming year.
 
Adidas has already got an approval to bring in FDI (Foreign Direct Investment) in retail through its existing wholesale entity to open company-owned stores.

“The company looks to add 50-60 stores a year, which includes renovations. Currently, we have four company-owned stores which we hope to double to eight by next year. The company is also strengthening its online presence beside growing its footprint through the multi-brand stores,” Dave Thomas, MD of Adidas India, was quoted as saying by BusinessLine.
 
“Our strategy is to focus on 40 cities in the country. It will not just be about adding more stores but also about a more meaningful penetration in these cities with bigger stores for better engagement with customers,” Thomas added.
 
The company currently has 450 stores for Adidas across the country.

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