8 334
Fashion Jobs
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
SHINE
Oracle Functional Consultant - Scm
Permanent ·
SHINE
System Administrator
Permanent ·
SHINE
Information Technology Executive
Permanent ·
By
Reuters API
Published
Aug 3, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas powers ahead in North America and China

By
Reuters API
Published
Aug 3, 2017

German sportswear firm Adidas AG reported another quarter of bumper sales growth in North America and China on Thursday as it took market share from rivals like Nike and Under Armour.


Adidas doubled its share in the U.S. sport footwear market - Photo: Adidas


Adidas, which had already announced preliminary second-quarter results and raised its 2017 guidance last week, said sales grew 28 percent in China and 26 percent in North America, although they fell 11 percent in the tough Russian market.

Overall, sales rose a currency-neutral 19 percent to 5.038 billion euros ($5.97 billion), with the core Adidas brand growing 21 percent while sales at the Reebok fitness brand were up 5 percent.

Adidas said sales were driven by double-digit increases in the running category, where it has been unable to keep up with demand for its springy Boost shoes, as well as for its Originals and Neo fashion lines.

Adidas doubled its share in the U.S. sport footwear market to 12.7 percent in April, while Nike slipped 2 percentage points to 52.7, market intelligence firm NPD said, with Adidas taking three of the top spots in the 10 best-selling shoes.

The Adidas retro basketball shoe Superstar was the top selling sneaker in the United States in 2016. While sales of that model have slowed somewhat, Adidas has two new blockbuster shoes - the NMD Runner and the Tubular Shadow, NPD says.

On Tuesday, Under Armour shares slumped to a record-low after the company trimmed its sales forecast and said it would cut jobs and close stores as it struggles in a fast-changing and fiercely competitive U.S. sportswear market.

Nike also announced in June that it would cut about 2 percent of its global workforce and eliminate a quarter of its shoe styles, to better compete in a slowing market.

© Thomson Reuters 2024 All rights reserved.