Adidas partners with captain of Indian women's football team Loitongbam Ashalata Devi

By

Maverick Martins

Published
Feb 8, 2023

Sportswear brand Adidas has partnered with the captain of senior Indian women's football team Loitongbam Ashalata Devi for a campaign to promote women’s football in the country.

The association will see Devi working closely with the brand to engage and inspire the youth to take the game to the next level in India.

Commenting on the association, Sunil Gupta, senior director brand at Adidas in a statement said, “We are elated to welcome Ashalata into the adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.”

Loitongbam Ashalata Devi added, “I am so excited to join the adidas family. I have strived hard to reach where I am today, but this is just the beginning, I want India to become a powerhouse in football worldwide, and I am sure this association will play a pivotal role and inspire and enable me to actualize that dream.”

Loitongbam Ashalata Devi is an Indian professional football player and the captain of Indian women’s league side Gokulam Kerala. She was part of the team that won the South Asian Football Federation Women’s Championship four times in 2012, 2014, 2016, and 2019.