Adidas partners with actor Deepika Padukone
Global sportswear brand Adidas has partnered with Bollywood actor Deepika Padukone to jointly promote fitness, both physical and emotional across the country.
With this association, the actor will be seen promoting the brand’s attitude of ‘Impossible is Nothing’ through a series of campaigns aimed at the current and future generations.
Commenting on her association with the brand, Deepika Padukone in a statement said: “Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am honoured and delighted to be partnering with one of the world’s most iconic brands, Adidas.”
Sunil Gupta, senior director brand at Adidas India, added: “As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the Adidas family and together we hope to inspire more women to see and realize their possibilities.”
Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.
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