Adidas Originals opens largest India store to date in Bengaluru
Adidas Originals has opened its largest store in India to date on Bengaluru’s Brigade Road to strengthen its brick-and-mortar retail presence in South India with a retail revamp.
The newly opened Adidas Originals store is spread across 3,140 square feet and is designed as a, “state-of-the-art concept retail store,” the brand announced in a press release on August 31. Along with housing Adidas Originals’ clothing, footwear, and accessories lines, the store will also host exclusive launch events for Adidas’ global creator lines including Yeezy by Kanye West, Ivy Park by Beyonce, Pharrell Williams, and Jeremy Scott among others.
“Adidas Originals celebrates an exciting launch of its largest store in the country in the culturally vibrant metropolis of Bengaluru,” wrote the brand in a press release. “The newly revamped Adidas Originals Brigade Road Store in Bengaluru aims to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops. and limited-edition collaborations.”
With a dedicated section for sneakers, the store retails Adidas Originals’ Trefoil sneaker lines including Superstar, Stan Smith, Forum, and the latest NMD_V3 sneaker. The store also features its Adicolour and Blue Version apparel lines and has digital touch points designed to offer shoppers a seamless experience.
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