Adidas opens first 'Home Court' format store in Gurugram
today Mar 18, 2019
Adidas opened its first ever Home Court-format flagship store at Gurugram’s Ambience Mall with an inauguration event that featured the cricketer and Adidas brand ambassador Rishabh Pant.
The new Adidas store is its largest yet in the Delhi NCR area at 3,954 square feet in size. The retail space features a large footwear display and Adidas’ selection of athleisure and sports wear.
The store opened on March 16 and celebrity cricketer Rishabh Pant joined Manish Sapra, Adidas India’s Senior DTC director for global sales retail to open the store. Shoppers had the chance to meet with Pant at the event and shop the brand’s latest collections.
“Consumers and athletes’ needs are paramount at Adidas; we constantly strive to focus on creating unique experiences for our consumers in India,” said Sapra at the store opening, as reported by IndiaRetailing.
“We are glad to have Rishabh join us today at the launch of Gurugram’s first ‘Home Court’ format store, which celebrates Adidas’ proud sports heritage, and provides consumers with a unique and interactive experience."
Adidas first introduced the interactive and immersive Home Court store concept in 2014 in Beijing. Unique Home Court store features include a Team Room, a large open fitting space; Tunnel Entry, an entrance equipped with a sound installation that plays the sounds of cheering in a stadium; and Shoe Base, an area with a shoe bar, an interactive table and touchscreens.
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