×
143
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Aug 26, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas names Mirabai Chanu as face of 'Stay in Play' campaign

Published
Aug 26, 2021

Sportswear brand Adidas has partnered with Indian weightlifting champion Mirabai Chanu and named her as the face of its new ‘Stay in Play’ campaign in India to promote its ‘period-proof’ tights.

Mirabai Chanu with her custom Adidas weightlifting shoes - Saikhom Mirabai Chanu- Facebook


Chanu, who recently won a silver medal for weightlifting at the Tokyo Olympics, is Adidas’ latest Indian brand ambassador and launched the brand’s new ‘TechFit Period Proof’ tights, which feature an absorbent layer to help protect against leaks for women training in sport whilst on their period. Chanu, who hails from Manipur, was also presented with a customised pair of weightlifting shoes at the Adidas promotional event, she announced on her Facebook page. 
 
“It is our commitment to revolutionise our product offering and services to better support the needs of our diverse women community,” Adidas India’s senior brand director Sunil Gupta, the Press Trust of India reported.

“Our ambition with this product is to keep women in sport by giving them the confidence to train during their period.”
 
“I am thrilled to see the products which will help girls break barriers and be in action,” said Chanu. “The desire to stay in play no matter what the situation has always been my priority.”
 
Adidas carried out two years of product development for this new launch, it said in a statement. The collection is designed to enable girls and women to continue to engage in sports throughout the month and the line has launched in select Adidas stores across the country as well as online.

Copyright © 2022 FashionNetwork.com All rights reserved.