Adidas named official footwear partner for India’s Commonwealth Games contingent

By

Maverick Martins

Published
Jul 12, 2022

Sportswear giant Adidas has partnered with the Indian Olympic Association (IOA) to be the official performance footwear partner for the Indian contingent at the 22nd Commonwealth Games (CWG) 2022 in Birmingham, England.

Adidas launched its latest performance footwear, Supernova, along with a customized backpack and duffle bag for the athletes as part of the official CWG kit during the athlete send-off ceremony.

This year’s CWG contingent includes some of Adidas athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen, Manpreet Singh, Jeremy Lalrinnunga, and Manika Batra.

Commenting on this partnership with the IOA, Sunil Gupta, senior director brand at Adidas in a statement said, “We are incredibly proud of this partnership with the Indian Olympic Association for the CWG. Our endeavour is to support our athletes with the best performance gear to enhance their sporting experience and setting them up for success.”

Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.