Adidas launches VRCT jacket with Indian women athletes
today Sep 18, 2019
Global Sportswear giant Adidas has launched a fresh new athletics franchisee, the VRCT jacket, with a host of Indian women athletes.
The varsity jackets have been launched to inspire individuality in creators including athletes and will come with a customisable badge.
To promote the new campaign, Adidas has collaborated with leading women athletes in India like heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das who will be the leading voice of the campaign in India.
Commenting on the launch, Swapna Barman Indian heptathlete in a statement said: “Embrace your flaws and wear them like armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with Adidas on the Adidas VRCT jacket that allows me to own and celebrate by imperfections.”
Manish Sapra, senior marketing director at Adidas India added: “Adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”
The VRCT jacket has been priced at Rs 6,999 ($100) and will be available across select retail stores in the country and on the company’s website.
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