Adidas launches its first flagship store in India
German sportswear giant Adidas has opened its first flagship store in India in the national capital, New Delhi.
The 'Home of Possibilities' store, located at Connaught Place with 5,900 sq ft of retail area across four floors, will have multiple digital touch-points that include immersive screens, digital plinths, and ceiling screens to give customers a superior digital shopping experience.
Commenting on the new flagship store launch, Sunil Gupta senior director at Adidas India in a statement said: "We are thrilled to open our first flagship store in India in the heart of the capital. 'The Home of Possibilities' is the very best of our brand in an unrivalled way, that brings a global shopping experience under one roof. Our aim is to reimagine the phygital experience through innovation, creativity, and design which further offers our consumers a unique shopping experience.”
“We have also brought in local flavours and elements, through the artwork in-store, the zones featuring our national athletes and quirky local prints in the customisation zone,” he added.
Adidas has been expanding its presence in the Indian market as it sees huge growth potential and recently launched its digital store to cater to customers across the country. In addition to that, the brand also sells through other e-commerce platforms.
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