Adidas launches first Creators Club Week with exclusive drops and more

By

Sandra Halliday

Published
Oct 14, 2020

On Tuesday, Adidas kicks off a seven-day “digital festival” called Creators Club Week linked to its loyalty programme. The German company said it’s “the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences”. 

It’s also the sports giant’s first-ever members week and Scott Zalaznik, adidas SVP of Digital, said that “asking our partners that we’ve worked so closely with to headline this moment, is the most fitting way to introduce our latest innovations, freshest designs and sustainable products to the world.” 

So what does the week comprise? For a start, members will see its biggest-ever drop of exclusive and limited-edition shoes with 70+ designs making their debut.

There will also be appearances from “global icons talking about important topics such as ending plastic waste, celebrating culture and innovation”.

And the company is running a series of over 30 surprise raffles where members can win “unique creations, such as a piece of art from designer Paolina Russo through to signed adidas Predator boots from World Cup winner Paul Pogba”.

It all starts with supermodel Karlie Kloss, alongside James Carnes from Adidas, launching “the next chapter of the revolutionary UltraBoost DNA Loop” running shoes that are created from a single material. Dubbed ‘Made to be Remade’, members will “have a chance to earn the shoes and then help shape the future of the ‘Made to be Remade’ initiative”.