Adidas launches ‘digital flagship store’ for the Indian market
Sportswear giant Adidas has strengthened its digital presence in the country with the launch of its ‘flagship digital store’.
Adidas claims that its new digital store has been created with state-of-the-art UI (user interface) and a fast interface to give its customers a global online shopping experience. The website will offer a range of categories such as running, lifestyle, training, football, and more.
Commenting on the digital flagship store launch, Sunil Gupta, senior director brand at Adidas India, in a statement said: “With the launch of our new digital store, we want to reinforce the brand’s credibility in India through an acknowledgement of consumer feedback. Our aim is to shift the mindset from an e-commerce site to a digital brand store with consumer obsession at the heart of it all.”
“The digital store aims to dial-up our credibility, enhance the consumer experience and push the narrative on our sustainability efforts. The innovative technology and the improved user interface will provide the consumers an unforgettable experience,” he added.
Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.
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